The jewelry industry is regularly on the lookout for the next big thing and vendors work to capitalize on trends and hype for major returns. However, predicting trends is more difficult for jewelers and affiliates than they may think. If you want to forecast trends and get the highest ratings from your customers, there are things you can do. From leveraging research organization data to becoming technology users, follow these ideas.
Jewelers use technology to set their trends.
How do jewelers predict the upcoming jewelry trends? They use technology to create new designs.
In the past, jewelers would rely on their intuition and experience to predict the trends for the upcoming season. However, this process is no longer feasible in the modern age. With the advent of technology, jewelers can now use computer-aided design (CAD) software to create new designs and leverage data from research publications and leading vendors to make more informed software decisions to empower design creations. Some even use MDM solutions, data quality tools, and business agility software to influence business outcomes.
Some of the most famous jewelry trends for the upcoming season include:
-Wedding bands with colored gemstones
Technology has also allowed jewelers to create new types of jewelry. For example, they can now create jewelry that incorporates 3D printing technology. This technology will enable jewelers to create intricate designs that would be difficult or impossible to make by hand.
Talk to other jewelers.
There is no one definitive answer to this question, as predicting jewelry trends is often a matter of personal preference and intuition. However, many jewelers look to upcoming fashion trends for inspiration and current popular styles. Another factor that can influence jewelry trends is the availability of certain materials or gemstones.
Some jewelers also believe in the power of numerology, astrology, and other forms of divination when it comes to predicting trends. Others may look at what their competitors are doing and try to develop something new and different.
Consider what is popular in other parts of the world
It’s no secret that predicting the upcoming jewelry trends is a challenging task. However, by considering what is popular in other parts of the world and extrapolating from there, jewelers can have a good idea of what styles will be in demand shortly.
For example, in Asia, chunky statement necklaces and elaborate headpieces are popular, so these styles will likely start becoming more popular in the Western world in the coming years. Likewise, in South America, bright and colorful jewelry is trendy, so jewelers can expect to see more brightly-colored gems and designs shortly.
They reference the Gartner Magic Quadrant.
Jewelers and other industry insiders anxiously await the Gartner magic quadrant MDM every year. This report offers critical data from analytics leaders and predictive models to highlight four different software providers, many of which will develop platforms that drastically impact the jewelry industry in the coming years.
While many tech-savvy industries rely heavily on the Gartner Magic Quadrant insights and analytics, Gartner’s report sees a fair use in other sectors. This qualitative data analysis model can help show how different markets are moving and help jewelers spot the positioning of global leader partnership opportunities that could lead to trendsetting designs.
We see new ring trends.
The art of predicting the latest trends in jewelry is a skill that many jewelers have perfected. While there are no exact formulas for success, jewelers often rely on their intuition and knowledge of the industry to foresee what pieces will be popular shortly.
One trend predicted to take off shortly is women’s rings, men’s rings, and gender-expansive jewelry. There are a variety of rings that are expected to be popular, including stacking rings, cocktail rings, and statement rings. Keep the customer experience in mind and be open to times of change when you’re preparing for the deployment of new styles.
Stacking rings are rings that are worn together to create a unique look. They can be made of various materials, including gold, silver, and platinum. Stacking rings are a popular trend among brides, as they can be worn as part of a wedding set.